Privacy Policy

1. Overview and Scope

This Privacy Policy explains what personal information we collect, how we collect it, how we use and share it, the choices you have, and our commitments to security and compliance. It applies to our websites, mobile applications, communications, and other online services (collectively, the “Services”). By using the Services, you agree to the practices described here.

2. Information We Collect

2.1 Information You Provide to Us

You may provide information when you purchase products, create an account, fill out forms, communicate with us, or otherwise interact with the Services. This includes, without limitation:

• Contact and shipping information: first and last name, phone number, email address, and physical or mailing address.
• Payment details: billing address, credit/debit card number, expiration date, security code (CVV), cardholder name, and phone number (processed through secure payment processors).
• Account information: email address, username or user ID, and password.
• Company details (if applicable): company name, company address, number of employees, license number.
• Geolocation data: ZIP code and approximate (non-specific) location data.
• Communications: support communications and logs, and recordings/transcripts/metadata of calls or chats with customer service.
• Media submissions: videos, photos, and other digital content you submit (e.g., product review videos).
• Preferences and interactions: ordering preferences, search inputs, and information submitted through forms or other tools on our site.
• Feedback and surveys: survey responses, product feedback, and other communications you choose to provide.
• Tax and employment information: information you submit when applying for a job (e.g., resume, contact details, tax-exemption or employment-related data).

By voluntarily providing information, you consent to its collection and use as described in this Privacy Policy.

2.2 Public Content You Share

You may post or publish content in public areas (e.g., product reviews, comments, forums) (collectively, “Public Forums”). Content posted in Public Forums is publicly accessible. Avoid sharing personal information that could identify you. If you do so, you assume the associated risks.

2.3 General Browsing & Technical Information (Automatically Collected)

We use cookies and other tracking technologies to collect information about your device and how you use the Services, including:

• Usage details: pages viewed, clicks, scrolls, time on page, content viewed, purchase history, location, referring URLs, search terms, and timestamps.
• Device and network data: IP address, operating system, browser type/version, device identifiers, and similar technical details.

This information helps us understand how visitors use our Services, improve functionality and user experience, and enhance site/app performance.

2.4 Additional Analytics: Site Interaction & Performance Metrics

Even if you do not actively submit personal information, we collect navigational and technical information about your visit, such as pages visited, session duration, and how Services perform for you (e.g., connection speed, page load time). We may collect both personal and non-personal data, including domain type, browser type and version, Internet service provider, date/time stamps, referring/exit pages, IP address, and operating system. We use this data to:

• Identify and improve frequently used features.
• Estimate audience size and usage patterns.
• Store preferences to personalize the site.
• Improve search and navigation.
• Notify users about updates and features.

We may compile this navigational data to generate statistics about visitors’ interactions. In certain cases, this data may be linked to personal data collected directly or from third parties. We may also use tracking technologies to collect information about your activity over time and across third-party websites or services for analytics and advertising optimization.

2.5 Online Shopping

When you purchase products through our website or mobile app, we collect information needed to process and deliver your order, such as name, email, phone number, shipping and billing addresses, and payment details. Optional information may be collected to personalize your order. If you open an account, we may store purchase history, payment methods, and shipping addresses to make future transactions faster.

2.6 Social Media and Reviews

We may analyze publicly available posts on social media and review sites to understand customer opinions and improve our products and services. If you interact with our official social media pages (e.g., by commenting, liking, rating, or reviewing), we may collect information about those interactions.

2.7 Phone Shopping and Customer Support

If you contact customer support by phone, live chat, or email, we may record calls or retain chat transcripts. We may request personal details (e.g., name, email, physical address, phone number) to provide support, resolve issues, and improve the customer experience.

3. How We Collect Your Information

3.1 Information You Provide Directly

We collect information you submit via our website, mobile app, customer service channels, and other digital platforms, including online forms, account registration, orders, phone calls, live chats, and other direct communications.

3.2 Information Collected Automatically

When you access or use the Services, we automatically collect technical and usage data as described above, including IP address, browser type, operating system, referring URLs, and on-site behavior.

3.3 Information from External Sources

We may receive information from third-party sources, including analytics providers, advertisers, and service providers that use web beacons and tracking technologies, as well as publicly available sources such as social networks or online reviews, subject to applicable laws and platform terms.

4. Technologies We Use to Gather Information

4.1 “Do Not Track” (DNT) Signals

Some browsers allow users to send a “Do Not Track” (DNT) signal. Our Services do not currently respond to DNT signals. Data collection continues as described in this Privacy Policy, even if your browser transmits a DNT preference.

4.2 Cookies

Cookies are small files stored on your device that help us recognize your browser or device. We use cookies to:

• Maintain sessions and shopping carts.
• Recognize returning visitors.
• Analyze navigation paths and improve functionality and design.
• Enable third parties to provide analytics and measure performance.

You can set your browser to refuse cookies or alert you when cookies are set, and you may delete cookies at any time. Disabling cookies may limit certain site features. We may also use third-party cookies for analytics, advertising, and marketing.

4.3 Web Beacons, Clear GIFs, Pixel Tags, and JavaScript

We and our service providers may use web beacons and JavaScript to count visitors, understand email engagement, measure content and advertising effectiveness, and improve user experience. Third-party providers may use these tools to collect aggregate, non-identifying data.

4.4 Server Logs and Widgets

Our servers automatically create logs when the site is accessed, capturing search terms, links clicked, browser type, IP address, and operating system. We may also embed widgets, and third-party providers may collect data about your interactions with such features.

4.5 Website Search Queries

When you perform searches on our site or mobile app, we may log search terms and associate them with your device or IP address to understand visitor needs and improve listings and content.

4.6 Surveys, Contests, and Promotions

Participation in surveys, contests, or promotions is voluntary. If you participate, we may collect personal data to operate the program, ship prizes, improve services, and provide relevant offers. Program terms will govern where different from this Privacy Policy.

5. How We Use Your Information

5.1 To Deliver Products and Services

We use your information to operate our business and deliver goods and services, including processing orders, providing support, improving our website, and personalizing recommendations.

5.2 Marketing

We may send promotional communications, targeted ads, and combine data with publicly available information to understand demographics and preferences. You may opt out of promotional emails at any time (Section 13).

5.3 Enhance Our Business Processes

We process data to maintain systems, address user concerns, conduct analysis, and develop new products and services.

5.4 Business Transfers

We may disclose or transfer personal data in corporate transactions, including mergers, acquisitions, or sales.

5.5 Compliance with Law

We may use or disclose information to comply with laws, respond to subpoenas, investigate violations, detect fraud, manage risk, and enforce agreements.

5.6 Security and Safety

We use information to protect our business, Services, customers, and the public, including detecting and responding to security incidents.

5.7 De-Identified or Aggregated Information

We may de-identify or aggregate data for analytics and research. Combined data is treated as personal information.

6. Children’s Information

Our Services are not intended for children under 13. We do not knowingly collect personal information from children and comply with COPPA. Parents should supervise children’s online activities. If we learn a child under 13 has provided personal information, we will delete it.

7. Sharing of Information with Third Parties

7.1 Service Provider Categories

• Email Marketing Service Providers
• Information Technology Service Providers
• Payment Processors and Financial Institutions
• Shipping Providers
• Other Service Providers

7.2 Other Selective Disclosures

• Legal, Regulatory, and Investigative Bodies
• Business Successors or Purchasers

7.3 Third-Party Platforms and Tools Used on Our Behalf

• Customer Support Platforms
• Marketing Services and Email
• Behavioral Analytics Platforms
• Customer Data Platforms & Advertising
• Experimentation & Testing Platforms
• Customer Interaction & Response Systems

8. Disclosures to Other Third Parties

• Google Analytics
• Google Tag Manager
• Google reCAPTCHA

9. Advertising Services and Third-Party Technologies

We may use third-party technologies like Microsoft Ads and social media platforms. Third-party content providers may use cookies, web beacons, and similar technologies.

10. Information You Share Through Our Site

Public posting features allow you to submit personal or non-personal information to third parties via our site. Post at your own risk.

11. Links to Third-Party Sites

Our Services may contain links to third-party websites. We are not responsible for their privacy practices, advertising, products, or content.

12. Your Rights and Choices

12.1 Consent

If you do not agree with our handling of personal information, please do not submit personal information to us.

12.2 Opt-Out of Text Notifications

By providing your phone number, you consent to receive automated marketing text messages. Message and data rates may apply. Reply STOP to opt out.

12.3 Updating Your Information

You can update your contact details through your account settings. Deleted content may persist in cached or archived pages.

12.4 Tracking Technologies

You can configure your browser to block cookies. Third-party analytics companies may use cookies and other technologies.

12.5 Targeted Advertising Controls

You may adjust browser or mobile device settings to limit targeted advertising. Data may still be collected for analytics or internal purposes.

12.6 Opt Out by Mail or Email

If you do not wish to receive marketing communications, email or mail us indicating your choice.

13. Data Security

We employ safeguards to protect personal information. Sensitive data transmissions are encrypted (e.g., HTTPS/SSL). We are certified by VeriSign and McAfee Secure.

14. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Updated versions will be posted on our website with a “Last Updated” date.

15. Texas Data Privacy and Security Act (TDPSA) Compliance

15.1 Applicability

The TDPSA grants rights to Texas residents and imposes obligations on certain businesses. Some entities and data subject to federal laws are exempt.

15.2 Your Rights Under TDPSA

Texas residents may confirm, correct, delete, obtain portable copies of personal data, and opt out of targeted advertising or sale of personal data.

15.3 Our TDPSA Responsibilities

We limit collection, provide clear notices, obtain consent for sensitive data, maintain processor contracts, conduct data protection assessments, and respond to consumer requests.

15.4 Submitting TDPSA Requests

Texas residents may contact us via Section 17 for TDPSA requests. Requests will be authenticated and responded to within legal timeframes.

16. Data Retention Policy

16.1 Principles

We retain personal data only as long as necessary to fulfill its purpose, meet legal requirements, maintain records, and ensure security. Data no longer needed is securely deleted or anonymized.

16.2 Retention by Category

• Account Data
• Transaction & Payment Records
• Customer Support Records
• Marketing Preferences & Communications
• Job Applicant Data
• Cookies & Analytics Data
• Security & Fraud Prevention Data

16.3 Legal Holds & Disputes

We may preserve relevant data beyond standard retention periods if required for legal obligations or disputes.

16.4 Deletion & Anonymization

When retention periods expire, data is securely deleted or irreversibly anonymized. Backups are overwritten regularly.

17. Contact Information

Supply Online
supplyonline.com · 5100 TX-276 · Royse City, Texas 75189 · USA
Email: online@supplyonline.com
Phone: +1 (940) 331-6300